The Lariat Group, founded in 2007 by Beth Stefani, delivers web optimization and marketing services, with an emphasis on small business.

Beth Stefani

Beth has a traditional marketing background with an MBA and over twenty years experience in corporate sales and marketing for small startups as well as national corporations. But Beth’s expertise in SEO, PPC, blogging and Analytics comes from in-the-trenches, hands-on experience running her own network of sites.

The Lariat Group evolved out of requests from business acquaintances to help them improve their website rankings, traffic, and conversion. Through working with these businesses, it became clear that there was a need for consulting services for effective website fundamentals.

Too many businesses are chasing the latest new-new thing (Twitter anyone?) before they ever get the basic fundamentals of their web presence right – icing without the cake.

The Lariat Group doesn’t concentrate on what’s “sexy.” We concentrate on what will have the most significant return on your investment — the basic fundamentals of effective websites:

• Crafting an effective site structure
• Targeting keywords that deliver qualified traffic and conversion
• Creating extensive and compelling, keyword-rich content
• Including unique and keyword-driven meta tags
• Building effective incoming links

Getting these basics right will help you create a powerful sales platform.

The Lariat Group provides consulting on the basic building blocks of effective websites:  SEO/usability, PPC, blogging and analytics.

Contact us today to discuss how we can help transform your site into a Website That Works!