Effective Search Engine Optimization

The key to successful websites is summed up in two words: traffic and conversion. Get those two things right and you’ll succeed. Get one or both wrong and you’ll struggle.

Traffic is defined as qualified visitors to your website. Conversion is defined as converting those qualified visitors into prospects and/or customers.

Search Engine Optimization (SEO) deals mainly with the Traffic end of the equation. SEO uses on-page and off-page tactics to communicate with search engines about the authority and topic of the website, with the goal of increased rankings in the search engine results (known as the free, organic, or natural results).

SEO is a very dynamic practice that is constantly changing as the Search Engines continually tweak their algorithms. But the goal of the search engines remains the same – to deliver relevant, targeted search results for their visitors. The goal of SEO is to make a website the targeted, relevant result that the search engines are looking for.

SEO tactics range from basic to extremely complex. How sophisticated and competitive your target market is – from an SEO perspective – determines the level of SEO you need to compete effectively.

Our Services:

On-Site Optimization

• Site Audit – Review the existing site including: site architecture and navigation, content (as it pertains to ranking), linking (navigation and in-content), search engine indexing of pages, search engine rankings, Meta Tags, Page Rank, etc.
• Keyword Analysis – Research and identify search volume on prime keywords (what would someone type into Google if they were looking for your product). Create expanded keyword list for targeting in on-site copy.
• Competitive Analysis – Identify main competitors and analyze keywords targeted, search engine rankings, site content, etc.
• Meta Tags – Create unique and Keyword-driven meta tags (Title Tags & Description Tags) for each page.
• Site Optimization Recommendations – Provide recommendations on site structure, code and content optimization, targeted keywords, internal linking, and usability. Recommendations will be a blue print for modifications that will increase the effectiveness of the site.

Off-Site Optimization

• Incoming Links: Build incoming links to the site in a manner that results in high search engine rankings for targeted keywords. Sources include article distribution, social networks, industry sites, blog comments, press releases, relevant directories (industry, local, etc.)

For effective SEO for your business website, Contact Us today.